International School of WA (ISWA)

The International School of WA faced challenges with enrolments, as it was widely perceived as too expensive and its education policies and pastoral care were not well understood. I repositioned the brand around a core message: that the values essential to a healthy childhood are the same values the school upholds. This campaign proved highly successful, resulting in the highest enrolments in the school’s history.

Creative ideation, design and photography direction.